Making Visionael simple and consistent
Audience: CIOs and CTOs in large enterprises
About: Visionael was positioned as a provider of network knowledge management for enterprises, enabling clear visibility into the enterprise network. This ad campaign captured the essence of their network knowledge management solution which documented every aspect of a network from the smallest circuit to the largest WAN. The ad concept “Locate the smallest leaf to the biggest branches and everything that hangs off of them” says it all. Visionael’s highly technical positioning was translated visually with a concept that makes Visionael’s value simple. The second print ad was built on the campaign headline – “Capture the smallest detail or plan for the next great wave”. The messaging was integrated throughout brochures with a theme represented by four topics: “Discover, Design, Document and Manage”. Integrated brand marketing and design was implemented across print, website development, online demand generation, print advertising and product demo creation.