Creating relevance for working students and their work-lifestyles
Audience: Prospective, International, out-of-state and current students
About: Lucas School serves the needs of professionals with busy work-lifestyles who are looking for a flexible and convenient way to earn an MBA degree. “Be the Force of Silicon Valley” is the inspiration behind engaging prospective students to become part of the Silicon Valley DNA. The homepage design displays a visual rotation with various profiles portraying a specific persona with whom a prospective student can relate. The UI design provides a specific navigation path based on the visitor’s persona preference. These visitors are guided to information that’s tailored to their specific needs. A selection of videos narrated by Walter Cronkite and Leonard Nimoy, and an interview with Steve Jobs are available on the home page. They share historical insight about Silicon Valley that compel students to become part of the Silicon Valley scene. A student testimonial widget allows a visitor to click on their choice of 8 students and learn why those students chose Lucas School. The sample screens represent the many features that enable the visitors to learn more about the program portfolios available to working professionals. These tools include Program-at-a-glance guides, a dynamic class scheduler, instant “one-click” help from a Lucas Information Specialist, and in depth Faculty Profile pages packed with insight and information on each professor. These are just a few of the rich features provided to each visitor. “Be the Force of Silicon Valley”: the positioning and rebranding for the Lucas Graduate School of Business, aligns well with the parent brand of SJSU.