Biography

Companies of all sizes who seek Branding Integration hire Susan Rutherford to create and develop online and offline branding initiatives for all mediums. As a seasoned entrepreneur and branding professional, Susan demonstrates an extraordinary talent for differentiating and “packaging” product essentials to create market demand. Taking it further, she integrates the branding consistently to make the brand personal, integrated and engaging.

In 1991, Susan was Co-Founder, CEO and Managing Partner of Rutherford Bolen Group, an integrated brand marketing agency. She was highly skilled at motivating and directing client service, creative and development teams to develop solutions that supported business and brand objectives for clients and fiscal responsibility for the agency.

Susan directed the growth of Rutherford Bolen Group (RBG) from a start-up to a successful advertising, branding and integrated marketing agency with more than 150 highly satisfied clients. RBG garnered industry acclaim as one of Silicon Valley’s Top 25 largest advertising agencies, one of its top 20 largest website development companies, one of its top 100 largest woman-owned businesses and one of its top 20 fastest growing, private companies.

Today, Susan is Managing Director of Rutherford Associates, an Integrated Brand Marketing consultancy. With 20+ years of experience integrating all mediums. She works with companies of all sizes who seek guidance and development for integrated branding initiatives needing strategic planning, design or implementation across print, interactive and event media types. Susan manages and collaborates with her network of professionals bringing a portfolio of skills to clients as needed.

She has a foundation of experience with world-class clients and has executed integrated marketing and branding programs with companies such as Adobe, Air Products, Blue Diamond, Children’s Discovery Museum, Cisco, Exploratorium, GTE Wireless, Golden Grain, Carnation, Hewlett-Packard, Hewlett-Foundation, HPShopping.com, Logitech, Network Associates, PeopleSoft, SJSU- Lucas Graduate School of Business, SunMaid, Symantec, UCSC, Visa and Yahoo!

Susan Rutherford has lead or contributed to over 100 product introductions worldwide and has been involved in creating and building over 130 corporate brands. She’s passionate about creating brand authenticity.