From branding to marketing it’s all about packaging. The most utilitarian

form of packaging plays out everyday on store shelves in America,

where a $2.1 trillion dollar industry is graded on their performance.

Will the consumer choose your brand?

Scroll down to learn more about the portfolio samples shown in this section–

KFC

Kritter Kiddie Meal Packaging
Audience: Fast food consumers
About: These paperboard Kritters were featured in the GRAPHIS Annual Design Book, an Internationally recognized publication for design excellence. As the story goes, it was the CEO’s grandchild that selected the final designs for production.

CARNATION

Fancy Feast Gourmet Cat Food
Audience: Kitty parents
About: Fancy Feast was the first in category for packaged gourmet pet food. Several companies have followed suit. The brand is over 25 years old and is still going strong.

LISA’S TEAS TREASURES

Premium Teas Product Packaging
Audience: Premium tea consumers
About: Nordstrom complimented this unique packaging when they picked up this exclusive tea line from Lisa’s Tea Treasures. The brand identity features a fictitious Russian “Tea Princess” who was branded as part of an integrated campaign including store interiors and exteriors, menus, franchise sales materials, venture funding presentations, consumer packaging, product catalogs and collateral.

LOGITECH

NuLooq Graphics Controller Packaging
Audience: Professional graphic designers
About: The Logitech NuLooq packaging follows classic packaging best practices for technology products. The look of the package is clean, sleek and classy which appeals to the target market of professional graphic designers.

CARL’S JR.

Fast Food Packaging
Audience: Fast food consumers
About: A number of visual directions were developed for this fast food brand study. This design is one of four that proceeded into Focus Groups for consumer responses in market research.

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