Using design to attract designers
Audience: Professional users of Adobe Creative Suite
About: Logitech is a global provider of personal computer accessories. The company develops and markets peripheral devices for PCs. As a new and innovative graphics controller, NuLooq was created for professional users of Adobe Creative Suite. We designed the software user interface, with a virtual wheel controlling layers of functionality. The software was highly innovative and reflective of the circular hardware device. The brand integration was consistent across all mediums including the UI. Product packaging was carefully coordinated with engineering requirements and production constraints. The integrated brand marketing and design for NuLooq encompassed brand strategy, naming, brand identity and standards, consumer packaging, user manuals, tradeshow launch, user interface design, direct mail and collateral. The liquid bubble logo was well received and easy to implement. Overall the brand was technical yet fanciful and polished – geared for prosumer inspiration.