Integrating brand personality
Audience: CMO’s, VP Marketing, business owners, VCs, marketing consultants
About: Prior to Rutherford Associates, I was co-Founder and President/Managing Partner of Rutherford Bolen Group, an integrated brand marketing agency. We engaged our clients with fun branding treats. One of these was the RBG website, recognized by the Web Marketing Association with a Standard of Excellence award for outstanding achievement in web development. Always tongue in cheek with a flare for the sophisticated, we never took ourselves too seriously. The RBG brand walked a line between high service professionalism and light-hearted fun. From the color and wit of the office interior, brand mark and ads to the holiday client gifts, brand identity and online communications, it was clear that RBG enjoyed their brand experiences. With 20 years of experience building brands for clients from a variety of industries, we understood that branding is more than a logo – It’s the heart and soul of a company and is played out in every opportunity to meet or exceed your clients or customers expectations.